Health is Wealth was a company Val Vasilef part owned and I did a lot of freelance work for. I designed the boxes on the left using the photos of the products that Health is Wealth provided and their Health is Wealth logo, done some time ago before I started doing work for them. The boxes are complete fakes, I used .eps files created from the original Quark file and took them into PhotoShop, distorted the side panels and added the shading. This is just a small sampling of all the stuff I did for them. The pizza boxes were a challenge, I had to cook the pizzas at Guy Cali's studio and the photographer, Flip, helped keep the pizza moist with a blow torch! I had pretty much free reign with the design and was pleased with the final outcome.