Body-Fx is a BOSS private brand and the Ab-Fx product was based loosely on Cutting Gel from Basic Research. It's been a consistent seller for quite a few years. We came out with Tone-Fx about 2 years ago. I designed the Ab-Fx logos, the label wraps and all advertising up to April 2011. I've included a screen shot of the website I designed which has since changed since I left.