This project was a lot of fun. We wanted to come out with a series of Muscle Foods products and this one was certainly unique. We sampled it out at the Ironman Expo in Pasadena CA, and it was a hit. Troubles with the puffs manufacturer put an end to it. The photo is of a fake box I put together. I printed out the art on an ink jet printer and pasted it to some cardboard and used the die that the printer provided to make the proper cuts & scores. I took the box and some puffs up to Guy Cali Associates (who also shot the puffs I used on the box - we stacked those puffs for an hour to make sure they would fit into the layout I provided). This was fun because I really didn't have to deal with a committee - the first design was on the mark! I designed everything but the Harden logo.